Monday, March 31, 2014

Biz Whiz: Marketing Your Business On A Budget

For this segment of 'Biz Whiz', I have 5 great tips for marketing your awesome handmade empire on a budget. Read on...

1. Conduct monthly workshops about products or services you offer. You could also hold annual, bi-annual or quarterly info seminars sharing "how-to" information and weaving it in with what you have to offer.

2. Host an in-house open studio. You don't need a commercial space to show and sell your work. If you have a basement, garage, shed, extra bedroom, etc., you can host your very own open studio. That's how I started many years ago and you can do it too! ;) 

3. Have a drawing for a product, service or gift certificate and tie it into a holiday or special occasion AND add those names to your email list.

4. Become involved in an organization or business related to your business or one that you think could connect with your business. Network, partner, swap and even barter services and products with them. This works with many a business!
5. Partner with businesses and organizations during a holiday. You can marry your products or services that relate with what they have going on and create an 'exclusive' item for your contacts and their contacts and increase your sales and broaden your audience. Have fun and go for it! 

1 comment:

  1. great tips! Some other businesses in my area and I are looking into partnering for holiday and other events, this is a great way to promote each other and gain new customers!